Outdoor Advertising: Does it still work?

Many people would think digital and online digital marketing has replaced the traditional way of marketing which is: outdoor advertising. But that is certainly not the truth. Indoor and outdoor advertising are traditional but definitely not ineffective. There are various types of outdoor advertising, for example, ads on the sides of buses, on the bus stops, outside the shops etc. But the most effective one is billboards. On an average, a working person spends up to 30 minutes in the car. While at signals and stops, billboards are visible to large number of people throughout the day who are driving or walking on the roads. There are various advantages of putting up the billboards at the right places: • Increased number of viewers Let’s face it, the attention span of people is decreasing over the years. In this case, Billboards serves the purpose. A billboard ad exists for a long time. It is up 24*7 of the day which increases the number of viewers as compared to other forms of advertisements. As people come across these billboards, the name of the brand is engraved into their mind along with the advertisement. This proves to be extremely important for the company as billboards targets a large number of audience. • Placement of Billboards The main advantage of advertising through billboards is that they can be customized. The advertising agency can research the place and the demographics in which the advertisement will be successful and can place the advertisement accordingly. The place in which the billboard is put up can be customized to maximize the number of reach and viewers. A creative billboard would catch the eye of almost all the people travelling past it. The placement is important, the billboard should be placed in such a way that the advertisement is relevant to the people who will be travelling through that route. If people are able to connect to the advertisement, it will have a greater impact. Brand ME Adv is an exceptional outdoor advertising agency in Dubai. We offer creative ideas to all our clients. We make sure the advertisement resonates with the vibe of the company or the product marketed. Creative advertisement is our forte which will appeal to a viewer. We place the billboard or any outdoor advertisement in a way which will reach maximum number of audience.